The explosion of Pizza affair in France: Valoriani wants to conquer this new market

Following the great success that pizza is obtaining in France, Valoriani wood burning ovens are moving towards the transalpine country, to export the Italian traditional system of cooking pizza.

For sure Pizza is the most globalized and imitated food of Italian gastronomic culture in every part of the world, and the European Union recognized the Pizza Napoletana as a Traditional Specialty Guaranteed (stg). This is the beginning of a long way that will take to the protection of a dish that is a symbol of Italian being. The wood burning oven is one of the most important element to obtain this recognition: its specifications attend the perfect pizza.

For many years Valoriani has been working for the success of wood burning ovens in pizzeria (with professional ovens), but in the house kitchen too (with the domestic ovens). There are many arguments that sustain the choice of buying a Valoriani item, for example: the plan of baking in refractory cotto helps to maintain a steady temperature inside, cooking times are inferior, and finally the use of a renewable energy: the wood.

Thanks to the recognition obtained by the Pizza Napoletana as well, Valoriani, who created customized floors for its ovens so to satisfy the requests of people who enjoy thinner and more crunchy pizza, shot defiance at the French market, that has to learn many other things concerning how to cook a pizza.

France has got an exquisite cookery tradition and a strong nationalism, yet in the last past years it was conquered by some Italian products, first of all pizza. French people eat, per capita, at least 10 kg of pizza every year, they are at the first place in Europe.

However the quality of  French pizza is, for some aspect, inferior to that one made in Italy. Especially the cooking systems seem to be inadequate: French use electrical ovens both at home and in pizzeria. 20.000 the selling points and a turnover of 3 milliards of euro in the entire country: recent inquiries confirm that pizza is actually one of the food that obtain the greatest success and not only among young people. For all these reasons Valoriani wants to take its wood burning ovens in France, because the pizza pdo (Protected designation of origin) is recognized only if it is cooked in a wood fire.