The Valoriani ovens are worldwide renowned for their indisputable features. It is enough to visit their page on Facebook to see dozens and dozens of Pizzeria, located all around the world, showing off many different photos of the beautiful wood-fired ovens produced by the Tuscan company: symbol of Italian style and Made in Italy and obviously of quality.
To the simple question “Why is your wood fired oven so special?” The people interviewed answered immediately, “It is an oven made of original and excellent materials, perfect in design, produced entirely in Italy for more than a century.” Someone from overseas has gone beyond calling it “The Ferrari of the pizza ovens”. A flattering and meaningful comparison to all that summarizes the efficiency, performance, and its being exquisitely made in Italy.
It is certain that the design the research, the raw materials and the production are steps strictly followed and implemented in Italy and more specifically in the Tuscan establishment of Reggello, next to Florence. Refrattari Valoriani, despite the global economic difficulty, has been able to keep its originality, refusing to buy components and materials from abroad, making its philosophy, pursued with perseverance and dedication, winning: not to succumb to the problem of price defending the quality of its products.
It is not easy to remain active in the market by promoting the uniqueness and exclusivity of its Made in Italy in a period of economic and financial difficulties, like the present one. It is necessary to use its historicity, to invest in innovation, as Valoriani did by producing Valoriani Verace, and to defend the deep connection with the country and with the Italian being that provides a great international competitiveness.
If quality, innovation and Made in Italy are synonyms of success, as many economists now say, then Valoriani Ovens are a step ahead.